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January 1, 2014
By: [email protected]
The latest shopper research survey conducted by Perception Research Services (PRS) indicates that shoppers are motivated by “Made in the USA” claims on packaging, as most say that they are more likely to purchase a product after noticing the “Made in the USA” claim on it. While this claim has resonated with baby boomers in the past, it is now influencing millennials more so than in prior years, noted PRS. According to the Boston Consulting Group’s (BCG) Center for Consumer and Customer Insight,...
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